01 / 07SIS
Developer tool
↗Should I Ship
Codebase health checks for AI-built apps. Find security gaps, cost traps, and launch blockers before real users do.
I turn rough ideasinto usefulproducts.
I take products from fuzzy idea to useful reality, owning product direction, UX, interface design, and execution along the way.
Independent builder behind Zero to Build. Available for founder collaborations, focused client work, and the right full-time role.
↓Product direction ✦ UX and interface design ✦ Websites ✦ AI workflows ✦ Internal tools ✦ Build and ship ✦ Product direction ✦ UX and interface design ✦ Websites ✦ AI workflows ✦ Internal tools ✦ Build and ship ✦
01 · Selected products
Made real,
not mocked up.
Products I have shaped, designed, built, and put in front of real people. Each started with a specific problem and a strong opinion about the simplest useful answer.
02 / 07A/B
Growth tool
↗WhichCopy
A/B test landing-page copy in 60 seconds. One sharper variant, one script tag, and a clear winner.
03 / 07RL
Creative platform
↗Retrolink
Link-in-bio pages with actual personality: AIM, MySpace, iPod, and RPG-inspired experiences.
04 / 07LS
iOS app
↗Little Sage
Weather-smart baby outfits from the clothes parents already own. Less closet math, more getting out the door.
05 / 07WO
Finance tool
↗WriteOff
AI-powered deduction tracking that helps freelancers capture expenses and keep tax-ready records.
06 / 07FR
Agency tool
↗FRVME
Context-aware website feedback that clarifies vague client comments and turns them into actionable next steps.
07 / 07LL
Coaching platform
↗LessonLoop
A student-development hub for golf coaches to share lesson recaps, swing videos, practice plans, and timely follow-ups.
A closer look
The decisions behind the screens.
Three quick examples of how I turn a specific problem into a focused product rather than a longer feature list.
Make launch risk understandable.
Problem
AI-assisted builders can ship quickly without seeing security gaps, cost traps, or fragile architecture.
Decision
Turn a technical codebase review into a clear scan flow and a prioritized report built around launch readiness.
Result
Builders get an actionable order of operations instead of another wall of technical warnings.
Keep coaching alive after the lesson.
Problem
Golf lesson follow-up gets scattered across texts, videos, booking tools, notes, and the coach's memory.
Decision
Organize every recap, swing video, practice plan, and next step around one persistent student relationship.
Result
Coaches have a repeatable follow-up system and students leave with a clearer path between lessons.
Clarify intent before it becomes rework.
Problem
A client can pin feedback to the exact element and still leave the agency guessing which outcome they actually want.
Decision
Ask one contextual follow-up only when different answers would materially change what gets built, then stay out of the way when the request is already clear.
Result
The agency receives the original comment, clarification, selected element, relevant page context, and a suggested implementation task in one handoff.
02 · What I do
One person,
whole picture.
I work best where product thinking, design taste, and practical execution need to happen in the same room.
Product direction
Turn a fuzzy goal into a clear problem, a sharp point of view, and a version worth shipping.
UX and interface design
Flows, hierarchy, visual systems, interaction details, and the copy that makes the whole experience click.
Build and execution
Websites and digital products taken from first pass through production, including the unglamorous final 20 percent.
AI workflows and tools
Practical consulting, automations, internal systems, and focused software that remove repetitive work.
03 · About and approach
I see a problem and build the thing that fixes it. I own the whole picture.
Start with the person
I look past the feature list to understand who this is for, what they are trying to do, and why they would come back.
Cut to what matters
Scope is a product decision. I find the smallest version that genuinely solves the problem and defend that line.
Make while thinking
I design and build in one motion, so working software answers questions faster than a room full of opinions.
Ship, then listen
Real use is the best research. I get the product out, watch what people do, and improve it from evidence.
7Featured products
2Platforms, web + iOS
10+Years working with people
04 · Good-fit work
Bring me the
interesting problem.
I am useful when the path is not obvious yet, the product needs taste and momentum, or the existing thing is not quite working.
Founder ideas
Shape the opportunity, pressure-test the scope, and get to a credible first version.
Websites and digital products
Strategy, UX, interface design, and execution in one connected process.
AI consulting and workflows
Useful applications of AI that improve the work instead of adding another novelty layer.
Internal tools and systems
Focused software and automations that turn repeated friction into a calmer operation.
Product cleanup
Make an existing app or site clearer, faster, more coherent, and ready to move again.
The right full-time role
A product, design, or hybrid build role where ownership and making are central to the job.
05 · Experience
A builder shaped
by real people.
My path into product work runs through client implementation, software account leadership, customer success, and a decade of coaching.
Implementation Specialist
MotiveHQ
I build and launch websites for auto dealerships, leading client implementation from kickoff to live and translating dealer requests into better customer experiences.
Founder & Builder
Zero to Build
I own product direction, UX, interface design, development, and launch across a growing portfolio of web and iOS products.
Account Manager
Mobile and web development agency
I led client conversations for custom software projects, uncovered product requirements, wrote scopes, and created the development estimates that guided each build.
Customer Success & Account Manager
Sweed
I owned onboarding, retention, and customer relationships at a cannabis ERP startup while turning frontline product friction into actionable feedback.
Golf Professional
Approximately 10 years
I coached people through frustration, ran programs, managed expectations, and learned to hear the need underneath what someone first asks for.
06 · The studio
Zero to Build is where I build independently.
It is my app studio for launching focused software and helping founders turn ideas into something real. This site is about the person behind the work. The studio is where that work gets a commercial home.
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